Tag Archives: branding

What’s a ‘geek,’ anyway?

The STEM engagement world is terribly naïve when it talks about audiences. Still. After all this time. Here’s an example:

Felicia Day is an actor who runs a very successful YouTube channel, Geek and Sundry. Which is pretty cool, actually: one of their top shows is a tabletop gaming chat show hosted by Wil Wheaton, what’s not to love about that?

Here, Day riffs on their audience, and the nature of ‘geek.’ She notes of ‘geek’:

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