Former FameLabber Feargus McAuliffe speaks at TEDxDublin about how he to learned to share science by telling stories about it.
It’s an interesting watch, but I’d go much further than Feargus: I think the peculiarity is the formalised ‘present your evidence’ model of science, and that in the general case, all communication is storytelling. Indeed, it’s mostly scientists who baulk at that idea – for people in the media and comms worlds, their surprise is that this is even a discussion.
One of the reasons I believe demonstrations are valuable is that they present ideas from science in a (usually very simplified) narrative structure. You begin with an arrangement of apparatus; something happens; the state of the apparatus has changed.
Demos are stories.